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Glossary

Quick reference for terms used across Menuella help.

TermMeaning
MerchantYour restaurant business — the main account in Menuella
Store / LocationA physical place (branch) — each has its own menu, orders, hours
Store switcherDropdown at top of dashboard to switch between locations
CategoryMenu group (e.g. Starters, Mains, Drinks) — organizes products
ProductA menu item customers order (e.g. Margherita Pizza, Cappuccino)
ModifierOption attached to a product — Variant (size), Addon (extra), or Instruction
CartThe customer’s order before checkout
PointsLoyalty currency — customers earn 10 points per €1 spent
Redeem valueHow many points = 1 free item (set per product in Loyalty & Rewards)
Welcome bonusPoints new customers receive on first registration
Stamp cardLoyalty program where customers earn points and redeem for free items (buy 10, get 11th free)
SegmentCustomer group — VIP, Regular, New, At risk
At riskCustomers who ordered before but haven’t ordered lately — good to re-engage
Order statusPending → Confirmed → Preparing → Ready → Completed
Pickup / TakeawayCustomer collects the order at your location
DeliveryYou deliver the order to the customer’s address
Preparation timeMinutes customers wait before pickup or delivery (set in Order settings)
Order capacityMax orders you can handle at once — when reached, new customers see “at capacity”
Delivery zoneArea where you deliver — each zone can have its own fee and minimum order
Link Page (Smart Link Hub)Your main link — one URL with menu, ordering, social media, reviews, reservations, and more
Short linkCustom URL for campaigns (e.g. mnel.la/summer-promo) — track scans (clicks)
ScanA click on a short link — shown in Marketing → Short links
DiscountPromotion that applies automatically when conditions are met (no code)
CouponCode customers enter at checkout (e.g. WELCOME10)
Media galleryWhere you upload images (Your Gallery) or pick from Menuella Stock
Menuella StockCurated library of images you can use for products and categories
AllergensRegulated ingredients (e.g. gluten, milk, nuts) — shown on products for customer safety
AdditivesRegulated substances (e.g. preservatives, coloring agents) — shown on products
Support IDYour unique ID in the dashboard sidebar — include it when contacting support for faster help
SettlementSummary of sales, fees, and payouts for a period — in Financial reports
VariantModifier type — size or option (e.g. Small, Medium, Large)
AddonModifier type — extra item (e.g. extra cheese, side salad)
InstructionModifier type — special request (e.g. no onions, extra sauce)