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How to Create a Coupon

Create a coupon code with a discount, scope, usage limits, and validity dates.

Where to find it: Marketing → Coupons


  1. Go to Marketing → Coupons
  2. Click Add coupon or Create coupon
  3. In the create coupon dialog, fill in:
FieldWhat to enter
CodeThe code customers enter (e.g. WELCOME10) — keep it short and memorable
NameA label for your reference (e.g. “Welcome 10% Off”)
DescriptionWhat customers see (e.g. “10% off your first order”)

When you set the discount, a create discount dialog opens. Configure:

FieldOptions
Discount typePercentage (e.g. 10% off) or Fixed amount (e.g. €5 off)
ScopeCart — applies to the whole cart, or Product — applies to selected products
AmountThe percentage or fixed value
FieldWhat it does
Per customerMax times each customer can use this coupon (e.g. 1 = first order only)
Total redemptions(If available) Max total uses across all customers — leave empty for unlimited
Minimum order(If available) Cart must reach this value to use the coupon — protects margin
FieldWhat it does
Start dateWhen the coupon becomes valid (0 = immediately)
End dateWhen the coupon expires (e.g. 19/12/2025)
  1. Save and activate

  • Code: WELCOME10
  • Name: Welcome 10% Off
  • Description: 10% off your first order
  • Discount: 10% off, Scope: Cart
  • Per customer: 1
  • Validity: Until 19/12/2025

Use clear codesWELCOME10 is easier than WLC10X. Set per customer: 1 for welcome or first-order coupons. Set an end date for campaign coupons — avoids indefinite use. Set a minimum order (if available) to protect margin.