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Managing Short Links

Activate, deactivate, edit, and view scans for your short links.

Where to find it: Marketing → Short links


  1. Go to Marketing → Short links
  2. Find the short link you want to deactivate
  3. Toggle Status to Inactive (or click the link and turn it off)

When inactive, the link no longer redirects — customers who click it will see an error or “link not available” message. Use this when a campaign ends or you want to pause a link.


  1. Go to Marketing → Short links
  2. Find the inactive short link
  3. Toggle Status to Active

The link works again and redirects to the destination URL.


  1. Go to Marketing → Short links
  2. Click the short link you want to edit
  3. Change the destination URL, name, or favicon
  4. Save

The short URL (e.g. mnel.la/ML2NZ) stays the same — only the destination or details change.


Scans show how many times each short link was clicked. Use this to:

  • Compare campaigns — Which link drove more traffic?
  • Track performance — See which channels work best
  • Report — Share scan counts with partners or for internal reporting

Deactivating is reversible — turn it back on anytime. The short URL (e.g. mnel.la/ML2NZ) never changes — you can update the destination without losing the link. Scans are cumulative — they show total clicks since the link was created.

Deactivate links when campaigns end — avoids confusion and keeps your list clean. Use clear names — e.g. “Instagram Q1” or “Pizza Night Promo” — so you can find them later. Check scans regularly to see which links perform best.