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Managing Coupons

Activate, deactivate, edit, and view usage for your coupons.

Where to find it: Marketing → Coupons


You can filter coupons by:

FilterWhat it shows
AllAll coupons
ActiveCoupons that are currently valid and usable
InactiveCoupons that are disabled or expired

  1. Go to Marketing → Coupons
  2. Find the coupon
  3. Toggle Status to Inactive (or click the coupon and turn it off)

When inactive, customers cannot use the code. Use this when a campaign ends or you want to pause a coupon.


  1. Go to Marketing → Coupons
  2. Find the inactive coupon
  3. Toggle Status to Active

The coupon works again (if still within validity dates).


  1. Go to Marketing → Coupons
  2. Click the coupon you want to edit
  3. Change the discount, scope, limits, or validity dates
  4. Save

Note: The code usually cannot be changed after creation — create a new coupon if you need a different code.


For each coupon you can see:

  • Redemptions — How many times it has been used
  • Per customer — How many uses each customer has left
  • Validity — Whether it’s within the start/end dates

Deactivating is reversible — turn it back on anytime. Per customer: 1 is ideal for welcome or first-order offers. Coupons with an end date automatically become unusable after that date.

Deactivate coupons when campaigns end — keeps your list clean. Use different codes for different channels (e.g. INSTA10, EMAIL10) to track which works best. Check redemptions to see which coupons perform well.