Discounts and Coupons
Menuella gives you two ways to run promotions: Discounts (apply automatically) and Coupons (codes customers enter at checkout).
Where to find it: Marketing → Discounts and Marketing → Coupons
Discounts
Section titled “Discounts”Discounts apply automatically when conditions are met. Customers don’t need to do anything.
See Discounts for full documentation of each type:
- Product — Buy One Get One, Buy 3 Pay 2, Product Fixed, Product Percentage
- Cart — Fixed amount from minimum, Free item threshold, % discount from minimum
Best for: Site-wide or category promotions, happy hour, weekly specials.
Coupons
Section titled “Coupons”Coupons are codes customers enter at checkout (e.g. WELCOME10 or SAVE20).
See Coupons for full documentation:
- Create a coupon — Code, discount (percentage or fixed), scope (Cart or Product)
- Usage limits — Per customer (e.g. 1 for first order only)
- Validity — Start and end dates
- Manage — Activate, deactivate, edit
Best for: Email or social campaigns, loyalty rewards, re-engaging at-risk customers.
How to Create a Discount
Section titled “How to Create a Discount”- Go to Marketing → Discounts
- Click Add discount or Create discount
- Set the rule (e.g. cart minimum, product, category)
- Set the reward (e.g. 10% off, free item)
- Set validity dates if needed
- Save
How to Create a Coupon
Section titled “How to Create a Coupon”See How to Create a Coupon for step-by-step instructions. In short:
- Go to Marketing → Coupons
- Click Add coupon or Create coupon
- Enter the code, name, and description
- Configure the discount in the create discount dialog (percentage or fixed, scope: Cart or Product)
- Set per customer limit and validity dates
- Save and share the code with customers
Choosing the Right Tool
Section titled “Choosing the Right Tool”| Use case | Use |
|---|---|
| ”This week only: 15% off” | Discount |
| ”Share SAVE10 with your followers” | Coupon |
| ”Buy 2 get 1 free” | Discount |
| ”Thank you — here’s WELCOME5” | Coupon |
Discounts apply automatically when cart or product conditions are met — no code needed. Coupons require customers to enter the code at checkout — use when you want to track a campaign. You can set recurrence on discounts (e.g. weekdays only, happy hour) — useful for time-based promotions.
Use discounts for broad promotions — less friction, no code to remember. Use coupons when you want to track a campaign — each code tells you which channel worked. Set a minimum order on coupons to protect margin — e.g. “10% off orders over €25” still drives basket size.