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How to Use Points (Digital Stamp Card)

Menuella’s points system works like a digital stamp card — customers earn points on orders and redeem them for free items. You can set different redeem values per item and run special points days.

Where to find it: Loyalty & Rewards (or Marketing → Loyalty)


Points replace paper stamps:

  • Earn — Customers earn points when they order (1€ = 10 points)
  • Redeem — Customers spend points for free items at checkout
  • No lost cards — Points are tied to their account, always available

You decide which items can be redeemed with points and how many points each costs.

ItemRedeem value (points)Example
Burger 10€1000Buy 10, get 11th free
Coffee 3€300Buy 10, get 11th free
Pizza 12€500Buy ~5, get 6th free
Dessert 5€250Buy 10, get 11th free

Menuella is flexible — you can set a different redeem value for every item. A burger might cost 1000 points, a coffee 300, a pizza 500. No need to use the same value for everything.


  1. Go to Store → Menu → Products
  2. Edit the product
  3. Find Redeem with points or Points to redeem
  4. Set how many points = 1 free of this item (e.g. 1000 for burger)
  5. Save — customers can now redeem points for this item at checkout

  • Burger — 1000 points = 1 free (stamp card style)
  • Coffee — 300 points = 1 free (faster reward)
  • Pizza — 500 points = 1 free (mid-tier)
  • Premium item — 2000 points = 1 free (higher threshold)

Set what makes sense for each product. High-margin items can have lower redeem values; premium items can require more points.


Run promotions to boost loyalty:

PromotionWhat it does
Double points dayCustomers earn 2× points on orders (e.g. Tuesday)
Bonus points weekendExtra points on selected days
Points on specific itemsExtra points when buying certain products

Configure special points days in Loyalty & Rewards — set the date range and multiplier (e.g. 2× points).


  • Stamp card — Buy 10, get 11th free (set redeem value = 10 × points earned per item)
  • Mix of items — Different redeem values per product
  • Promotions — Special points days to drive traffic
  • Customer retention — Give customers a reason to come back

Different items, different points — A coffee can cost 300 points, a burger 1000. You choose. Special points days — Double or bonus points on selected days to boost orders. Welcome bonus — New customers get 100 points on first registration — they can use them right away or save up.

Set redeem values so customers reach a free item in 5–10 purchases — not too long, not too short. Use special points days for slow days (e.g. Tuesday double points) to boost traffic. Mix items — Offer both quick rewards (coffee) and bigger rewards (burger) to suit different customers.