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Points System Overview

Menuella’s points system helps you build customer loyalty — like a digital stamp card. Customers earn points on orders and redeem them for rewards.

Where to find it: Loyalty & Rewards (or Marketing → Loyalty)


SettingWhat it means
Currency to points1 € (or your currency) = 10 points — fixed by Menuella (not configurable)
First registrationNew customers get 100 points automatically when they register
Redeem value per itemOwner sets how many points = 1 free item (e.g. 1000 points = 1 free burger) — any value

Buy 10, get 11th free:

  • 1€ = 10 points (fixed) → 10€ burger = 100 points earned per purchase
  • Owner sets redeem value: 1000 points = 1 free burger (for that item)
  • Customer buys 10 burgers → earns 1000 points
  • Redeems 1000 points → 1 free burger
  • Result: 11th burger free — classic stamp card loyalty

  • Customer retention — Customers come back to earn more points
  • Marketing — Reward loyal customers, re-engage at-risk customers
  • Automation — First registration bonus and points per order run automatically
  • Flexible — Set redeem value per item (how many points = 1 free)

  • Welcome bonus — 100 points on first registration (automation)
  • Redeem value per item — How many points = 1 free of that item (e.g. 1000 points = 1 free burger) — owner can set any value

Fixed (not configurable): 1€ = 10 points — earning is based on spend only.


  • How to Set Up the Points System — Configure welcome bonus and redeem value per item
  • How to Use Points (Digital Stamp Card) — Redeem per item, special points days
  • Discounts — Combine with BOGO, cart discounts
  • Coupons — Use coupons for extra rewards